For decades, families in the Kamrup and Nalbari districts of Assam viewed their generations-old tradition of weaving as a leisure-time activity. Passed down from mother to daughter (and occasionally to son), weaving was rarely seen as a source of primary income for the household. Then in 2018, Antaran — the crafts-based livelihood initiative of the Tata Trusts — was launched in Kamrup and Nalbari, and later in Dimapur in Nagaland. Weavers received training to expand product lines, use natural fabrics and dyes and incorporate new designs. They were also provided with marketing support, particularly with online sales.Antaran has opened up new avenues for Assam’s weavers. More than 1,200 artisan weavers have been enabled through the project. Then there are the artisan entrepreneurs, who have earnings of 200,000 to
800,000 a year. That’s not so traditional.