Antaran, the crafts-themed livelihoods initiative of the Tata Trusts, has been helping weave a revitalisation of India’s wide and varied handloom sector for six years. The initiative now covers 244 villages in six handloom hubs in four states — Nalbari and Namrup in Assam, Gopalpur and Maniabhandha in Odisha, Venkatagiri in Andhra Pradesh, and Dimapur in Nagaland.
The Antaran effort is centred on enhancing the livelihoods of artisans, and it is also about preserving a rich cultural tradition rooted in different parts of the country. Antaran is involved in a spread of activities aimed at enabling its artisans to flourish, from skill development and design inputs to improving market linkages.
Antaran has reached more than 3,700 artisans, nearly 2,500 of them women. These artisans learn about design and business and are encouraged to become self-employed or entrepreneurs (there are some 300 artisan entrepreneurs in the programme).