Creating a crafts-based business model for budding village entrepreneurs in six handloom clusters — that’s the objective of Antaran, a Tata Trusts programme that is helping weavers in four states profit from exquisite skills born of tradition and culture. Launched in 2018, Antaran has a target of reaching 3,000 weavers involved in pre-loom, on-loom and post-loom work, and, through them, enable the setting up of more than 300 microenterprises that can sell directly to customers. The clusters are in Odisha (Gopalpur and Maniabandha), Assam (Kamrup and Nalbari), Nagaland (Dimapur) and Andhra Pradesh (Venkatgiri), each of them home to a rich weaving heritage. Featured here are four success stories from a unique initiative that is connecting some of India’s most talented weavers to a wider market.
Compiled by Kainaz Mistry
Photographs: The Antaran team